Micerium S.p.A was founded in 1977 as a dream of Mr. Jules Allemand and Mrs. Maria Picarelli to create a small family company in Italy. The mission of this company was to supply innovative products, high quality products and innovative equipment.
This dream has become a reality. Micerium currently is the official distributor of some of the most important brands from Europe and America, while selling and exporting its own brands of products.
Since 1989 Micerium has been the exclusive distributor of AMERICAN ORTHODONTICS - USA
- a leading company in the orthodontic field that offers a wide range of innovative products. These products meet the expectations even of the most demanding specialist.
In 1995 ENAMEL PLUS
composite was introduced which made Micerium instantly well known in the esthetic dental market. This product revolutionized the composite market and quickly became the leading esthetic composite. This leading position was established in both Italy and every country it was introduced into. The market leading position of the composite line was successfully extended into many countries with the introduction of ENAMEL PLUS HFO
(which is known as ENA HFO
in some countries).
In May 2008 Micerium S.p.A presented ENAMEL PLUS HRi
and ENA HRi
, which the first and only composite on the market with the same refractive index of the natural tooth enamel.
The orthodontic department has expanded into the international market with the orthodontic anchorage M.A.S.
sold in Europe and United States.
Recently Micerium focused on the implantology market with the MICERIUM EVOLUTION
implant line and the MICERIUM FAST
mini implant line.
Other brands that Micerium successfully represents are:
COLTENE - WHALEDENT - USA - Conservative, Prevention and Removable die
DEDECO - USA - Abrasives
NIRANIUM - USA - non precious alloys and investements
OPTIDENT - UK - disinfectant systems and colour corrective lighting
DVA - USA - Model making of dental laboratory
Today Micerium S.p.A. is managed by a board of 5 partners, has more of 60 employees divided between the home office and sales representatives and sells product in more than 40 countries.